Single-disc Twilight DVD to be sold wide at retail

After being exclusively available in Walmart, Summit Entertainment is launching for the first time the single-disc standard DVD version of Twilight to wide retail. Starting October 27, the single-disc configuration will be available elsewhere with prices around $16.99 to $17.99.

Retail stores are expected in the coming weeks to rebuild themed sections in their stores to coincide with the release of New Moon, the second film in the Twilight Saga. Other retail stores such as Best Buy are offering free New Moon Movie cash, worth the equivalent of one ticket, with every purchase of the single-disc Twilight.

“With the new movie coming out, many stores have chosen to re-promote Twilight, and we have helped that cause by releasing the single DVD tomorrow to other retailers,” Summit president Steve Nickerson said. “It’s four weeks out from the [new film] so it’s far enough out to get some extra business with Twilight and close enough to take advantage of the increased awareness of the [franchise].”

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